In the age of social media and direct-to-consumer sales, the “unboxing” is a critical marketing moment. Before they wear it, customers touch, photograph, and share. Your label isn’t just inside the garment—it’s a key part of this first physical brand experience.
Beyond the Garment: Label Touchpoints in Unboxing:
1. The Hang Tag (The First Handshake)
Often the first item touched. It should feel substantial and align with your brand.
- Our Woven Hang Tags: Thicker weave, custom shapes (rectangles, circles, squares), with reinforced eyelets that won’t tear. Perfect for attaching with silk ribbon or leather cord.
- Information: Can include size, material story, care symbols, and a QR code linking to your brand’s origin story.
2. The Interior Label (The Discovery)
When the customer finds the main label inside, it should feel like discovering a secret signature.
- Hidden Details: Consider a contrasting color on the back for a surprise reveal, or weave in a founding date.
- Texture Story: The label should match your brand voice – sleek satin for luxury, soft matte damask for craftsmanship.
3. The Packaging Label (The Final Seal)
A woven label on the exterior of your garment bag or box elevates packaging from disposable to collectible.
- Size & Application: Larger format (e.g., 100mm x 40mm) for garment bags. Can be sewn or adhered.
- Message: Simple – your logo, or a phrase like “Crafted With Care.”
The “Instagrammable” Detail:
Think about what customers will share. A beautifully woven, uniquely shaped hang tag lying on a minimal background is shareable content. We help design labels that are photogenic – with clear typography, interesting textures, and color contrasts that pop on camera.
Case Study: The Direct-to-Consumer Success
A sustainable knitwear brand used our:
- Biodegradable paper hang tag with a small woven logo patch attached.
- Ultra-soft care label with their story woven in tiny text on the back.
- Reusable cotton storage bag with a large woven logo label.
Result: 34% of their customer reviews mentioned “beautiful packaging” and “lovely labels,” and their unboxing videos generated significant social buzz.
Cohesive Labeling System:
We help you create a label family – where the hang tag, main label, and care label share design DNA but serve different purposes. Consistency builds perceived value.
From Packaging to Product, Tell One Story.
Don’t let your labeling be an afterthought. Let it be a designed, intentional part of your customer’s journey from the moment they open the box.
Book a Brand Experience Audit.
Send us your current packaging. We’ll provide free recommendations on how your labels can enhance the entire unboxing and wearing experience.