Why Your Clothing Labels Keep Fading and How to Fix It
Few things undermine your brand’s perceived quality like faded, peeling, or cracked clothing labels after just a few washes. This common issue not only frustrates customers but also reflects poorly on your attention to detail and product durability. If your clothing labels keep fading, the problem usually stems from one of several preventable causes. Understanding these causes—and how to fix them—can protect your brand image and extend the life of your garments.
Common Causes of Fading Labels
- Low-Quality Inks or Threads
The most frequent culprit is the use of inexpensive, non-colorfast dyes in printed labels or low-grade threads in woven labels. When labels are exposed to washing, sweat, or sunlight, weak pigments break down quickly. - Incorrect Printing or Weaving Method
Certain materials and designs require specific techniques. For example, using a basic direct-to-garment print on polyester tape without a protective coating will cause cracking. Similarly, woven labels made with poor dye-substitution techniques fade faster. - Unsuitable Materials
If the base material (e.g., satin, cotton, taffeta) isn’t compatible with the printing method or end use, fading is inevitable. A label meant for casual wear may not survive the harsh conditions of sportswear. - Improper Washing or Care Instructions
Sometimes, the label itself is fine—but the care instructions provided to the customer are unclear or inaccurate, leading to aggressive washing, bleaching, or drying.
How to Fix and Prevent Fading
- Choose the Right Label Type for the Application
For high-wash-frequency items like sportswear or children’s clothing, opt for durable woven labels rather than printed ones. Woven labels embed color into the threads, offering superior fade resistance. - Use High-Quality Inks and Coatings
If you prefer printed labels for design flexibility, insist on wash-resistant UV inks or silicone coatings. These add a protective layer that guards against friction and detergent damage. - Select Suitable Materials
Work with your manufacturer to match the label material to the garment’s use. For example, satin labels with high-density weaving hold color well for fashion items, while tough taffeta labels perform better for workwear. - Provide Clear Care Instructions
Help customers care for their garments—and your labels—by adding easy-to-understand symbols and instructions. A well-informed customer is less likely to accidentally damage the label. - Test Before Bulk Production
Always request wash-test reports from your supplier. Reputable manufacturers perform industrial wash tests to ensure colorfastness and durability.
Upgrade to Fade-Resistant Labels
If fading has been a recurring issue, it may be time to switch to a more robust solution. At Woven Label Manufacturers, we specialize in long-lasting clothing labels designed to stay clear and intact wash after wash.
➤ Explore our fade-resistant woven labels ideal for high-wash garments:
Shop Woven Labels
➤ For vibrant yet durable printed labels, see our coated options:
Printed Care Labels
Conclusion
Fading labels don’t have to be an unavoidable cost of doing business. By understanding the root causes—whether it’s ink quality, material mismatch, or washing habits—you can take proactive steps to ensure your labels remain legible and attractive. Investing in quality materials, proven printing methods, and clear customer guidance will preserve your brand’s professionalism and keep your products looking new longer.
Need help selecting the right label to prevent fading?
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