Most suppliers call changing the text and colors “custom.” For us, that’s just the starting point. True customization means manipulating the weave itself to create something unique to your brand—something competitors cannot easily copy.
The 4 Levels of Customization:
Level 1: Color & Text (Standard “Custom”)
Yes, we do this. Choose your Pantone threads, provide your logo/wordmark. This is the baseline.
Level 2: Structural Customization (Our Sweet Spot)
This is where we excel. We program the looms to create physical effects within the weave:
- Texture Variations: Combine tight and loose weaves in the same label to create raised or recessed areas. Your logo can be subtly tactile.
- Integrated Folds: Weave a label with a pre-determined fold line and pre-thinned fabric at the fold point for a perfect, consistent crease every time.
- Contour Weaving: Weave labels in shapes that are not simple rectangles (e.g., curves, angles) by programming the loom to build the shape during weaving, minimizing waste from cutting.
Level 3: Material & Thread Innovation
- Mixed Material Weaves: Combine different thread types in one label—e.g., cotton for softness in the main body with a strip of reflective polyester for safety in workwear.
- Specialty Yarns: Metallic, glow-in-the-dark, thermochromic (color-changing), or even yarns infused with natural elements like seaweed (for skincare claims).
Level 4: Technical Integration
- Weave-Integrated Fasteners: Loops, buttonholes, or adhesive zones woven directly into the label structure.
- Data Layers: Weaving a scannable pattern (like a tiny, subtle barcode) directly into the design for inventory or authentication.
The Design Collaboration Process:
- Consultation: We discuss your brand’s unique needs and what “special” means to you.
- Technical Feasibility: Our engineers assess what’s possible with your design.
- Strike-Off Creation: We produce a working prototype of the custom feature.
- Refinement & Bulk Production.
Investment vs. Impact:
A structurally custom label has a higher upfront cost due to loom programming and testing. However, the per-unit cost increase is often minimal, and the brand differentiation and perceived value are massive. It becomes a trademark detail.
Don’t Just Customize. Innovate.
If your brand is built on uniqueness, your labels should be too. Let’s move beyond choosing from a menu and start engineering something remarkable.
Schedule a Customization Workshop.
Book a 30-minute virtual session with our head weaver to brainstorm what’s possible for your brand. No cost, just creative exploration.