Advertising

Advertising refers to an advertising campaign or industry that is distinct from specific advertisements.
Definition and Scope:
Advertising: It is a general term for advertising activities or the advertising industry, involving advertising and promotion activities conducted on media such as radio, television, newspapers, and the internet. It focuses more on describing abstract concepts of the entire advertising industry or advertising campaign.
On the other hand, an advertisement refers to a specific advertisement, such as a job advertisement in a newspaper or a product advertisement on television.
Features and functions:
Advertising, as an advertising activity, has characteristics such as dissemination, payment, persuasiveness, purposefulness, and planning.
It aims to convey information about goods or services to the general public, promote sales, enhance brand image, and have a positive impact on consumers.
In summary, Advertising is a general term for the advertising industry or advertising activities, which differs in definition and scope from specific advertisements.

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